Author name: digidev.in

Here are three big payoffs for organizations that decide to embrace a journey-centric approach. 1. Customer journeys focus on what your customers really want Looking at the entire customer journey provides organizations with more information and insights about the customer’s intent. That’s because all the individual actions that customers take are now seen in context …

3 reasons why customer journeys are the key to better experiences and profits Read More »

Evaluating which generative AI tools are right for your company isn’t easy. To help with that process, Trust Insights’s CEO and co-founder Katie Robbert, and co-founder/Chief Data Scientist Christopher Penn, have created a two-by-two matrix for executives, which they outlined in a recent video. “Every job will be impacted in some way by large language models …

How to decide which generative AI tools fit your organization Read More »

On average, Americans now check their phones 262 times a day and daily screen time averages over five hours per day. People are using their phones more frequently, for longer periods of time, and are shopping from their phones more than ever before. With 54% of web traffic coming from mobile, adding text messaging (also …

Why now is the right time to implement SMS marketing Read More »

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