Online close to edging out physical stores for holiday buying

Online close to edging out physical stores for holiday buying

Hope you like getting clothes: 70% of shoppers say they will be giving apparel this holiday season,

 

The holiday shopping season is already upon us and brick-and-mortar stores should be nervous. While 81% of consumers said they prefer shopping in-store, that’s only 9% more than said they prefer online shopping, according to a new survey.

Despite this, more shoppers said they prefer to make holiday purchases from small, local businesses (58%) than online-only ones (55%), according to the survey by Bazaarvoice.

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